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Amazon had a mostly successful debut into live streaming of major sports events [url=http://www.billscheapshop.com/cheap-authentic-bruce-smith-jersey]Bruce Smith Jersey[/url] , with increased audience and an improved viewing experience in its first season showing NFL games.
The question looking ahead is how aggressively will Amazon be in the sports streaming landscape?
”It’s too soon to say,” said Jim DeLorenzo, the head of Amazon Sports. ”We’re just in the early stages here. We were definitely pleased with the way things played out. It was great to partner with the NFL on this and we were really happy with how our customers reacted to it. But it’s too soon to say this impacts our strategy going forward.”
Amazon.com Inc. already had smaller deals with the ATP Tour to air last year’s Next Gen ATP Finals and the rights to show some men’s tennis tournaments to customers in the United Kingdom and Ireland, as well as an upcoming deal to show beach volleyball events.
But the NFL is the biggest endeavor Amazon has made so far after paying $50 million for the rights to stream 10 Thursday night games and an additional one on Christmas.
Amazon built on the audience Twitter had in 2016 in the first year of streaming on Thursday nights, with the averaging per-minute audience for the 11 games hitting 310,000, a 17 percent increase from Twitter’s numbers.
On a per capita basis, the biggest audience was in the District of Columbia, followed by Washington, Colorado [url=http://www.texanscheapshop.com/cheap-authentic-andre-hal-jersey]Andre Hal Jersey[/url] , Oregon and Utah. Prime members in Montana, Wyoming, South Dakota, North Dakota and North Carolina watched for the longest amount of time.
Viewers who already are used to watching movies and scripted shows on Amazon’s various platforms stayed longer on the NFL, with the average viewer watching for 63 minutes.
The feed was usually much cleaner than on Twitter or some other streaming services and was delivered even faster than some cable systems, as opposed to the usual delay for online streaming.
”This was really our first step into distributing live sporting events at scale on a global basis,” DeLorenzo said. ”Of course there was learning. Because we’re so early on in that process of distributing this kind of content to our customers, there are a number of things we can look at along the way.”
Even though television audiences for the NFL dropped for the second straight year as people cut the cord and drop cable or satellite service, the streaming audience on Amazon was still a small fraction compared with the more than 10 million viewers who watched on average the Thursday night games on NBC, CBS or the NFL Network. CBS and NBC pay about $45 million per game for the rights to their Thursday night broadcasts.
The NFL will decide soon its plans for Thursday night games next season [url=http://www.jaguarscheapshop.com/cheap-authentic-niles-paul-jersey]Niles Paul Jersey[/url] , but it is expected to once again split the package between a broadcast and streaming partner.
Amazon offered alternate language feeds for the broadcast to cater to some of the fans from more 220 countries who tuned into the games, with feeds in Spanish, Portuguese and ”U.K. English,” for those less familiar with the American version of football.
”That was a fun component of what we were doing and we were glad to see customers reacted well to that as well,” DeLorenzo said.
Just three days after trading away quarterback Tyrod Taylor to the Cleveland Browns, the Buffalo Bills front office got busy again. On Monday afternoon, they traded star offensive tackle Cordy Glenn to the Cincinnati Bengals, which included swapping of draft picks.Peter Schrager of Fox Sports announced the trade and shared the details:Compensation for Cordy Glenn trade:Bills and Bengals swap 1st Round picks. Bills go to 12. Bengals go to 21. Teams also swap 5th and 6th round picks. @nflnetwork @NFL @gmfb— Peter Schrager (@PSchrags) March 12, 2018This is a major trade that could be huge for both sides, as Glenn beefs up a leaky Bengals' offensive line. For the Bills [url=http://www.lionscheapshop.com/cheap-authentic-michael-roberts-jersey]Michael Roberts Jersey[/url] , they move up significantly in the draft and have a chance to draft one of the top quarterback prospects. Buffalo also owns the 22nd pick, courtesy of the Kansas City Chiefs - who traded up to select quarterback Patrick Mahomes last year.Sam Darnold, Josh Rosen, Baker Mayfield and Josh Allen are the three most highly-touted quarterback prospects in this year's draft. There's a good chance the Bills look to trade up and select one of those, and the Indianapolis Colts (who pick at three), look like an ideal trade candidate. With Andrew Luck locked in as their franchise quarterback, Indy certainly won't be drafting another signal-caller.As for the Bengals, adding Glenn certainly helps an offensive line that ranked 20th in pass-blocking efficiency last season, per Pro Football Focus. The Bengals also finished 2017 with the second-worst rushing offense, picking up just 85.4 yards on the ground per game. Without a doubt [url=http://www.billscheapshop.com/cheap-authentic-aj-mccarron-jersey]AJ McCarron Jersey[/url] , Glenn makes this o-line that much better.The Bengals were also linked to New England Patriots free agent offensive tackle Nate Solder, one of the best linemen in the league. But the acquisition of Glenn takes them completely off the market now.It'll be interesting to see how both teams head into free agency now. Should the Bills decide to draft a quarterback, it certainly takes them out of the running for the likes of Case Keenum and Sam Bradford, amont other quarterbacks.As for the Bengals, the weak link of their offense has been addressed. They can now use free agency and the draft to focus on other holes. [url=http://www.basketballofficialauthentic.com/nba-jerseys/milwaukee-bucks/donte-divincenzo-jersey]Donte DiVincenzo Jersey[/url] ,
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